Privacy policy

Introduction

This Privacy Policy describes how Ecom Dynamics LLC, the operator of ancestraloutdoors.com ("Ancestral Outdoors", "we," "us," or "our"), collects, uses, and shares information about you when you visit ancestraloutdoors.com (the "Site"), place an order, or contact us for support.

We take your privacy seriously. This document is written to be clear and honest — not to bury things in legalese. If you have questions about anything here, email us at mayday@ancestraloutdoors.com.

Last updated: April 22, 2026

Information We Collect

Device Information

When you visit the Site, we automatically collect certain information about your device, including:

• Your web browser type and version
• IP address and approximate location (country/region)
• Time zone and language settings
• Cookies and similar tracking technologies (see the Cookies section below)
• Pages you visit on the Site and how you interact with them
• Referring URLs (how you arrived at the Site)

We use this information to understand how visitors use the Site, to improve your experience, and to diagnose technical issues.

Order Information

When you make a purchase, we collect the information necessary to process and fulfill your order:

• Name and billing/shipping address
• Email address and phone number
• Payment information (processed securely by our payment providers — we do not store full card numbers)
• Order details and purchase history
  
  

Customer Support Information

When you contact us for support or send us a message, we collect the content of your communications, your name, and your contact details. We use this information to respond to your inquiry and to improve how we help customers.

How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders, including sending confirmation and shipping notifications
• Handle returns, exchanges, and customer service requests
• Send marketing communications (only where you have consented or where we have a legitimate interest permitted by law — you can unsubscribe at any time)
• Understand how visitors use the Site and improve it over time
• Detect and prevent fraud or security incidents
• Comply with applicable legal obligations
  
  

Sharing Your Information

We share your personal data only with the third-party services necessary to operate our business. Each of these companies acts as a data processor on our behalf and is bound by contractual obligations to handle your data lawfully and securely.

• Shopify Inc. — our e-commerce platform. Shopify hosts the Site and processes order and customer data on our behalf. Shopify Privacy Policy
• Stripe, Inc. — payment processing. Stripe receives payment card data to process transactions. Stripe Privacy Policy
• PayPal Holdings, Inc. — payment processing. PayPal receives payment data for transactions processed through PayPal. PayPal Privacy Policy
• Fulfillment and shipping partners — we share your name, shipping address, and order details with the warehouses and carriers that fulfill and deliver your order.
• Omnisend — email marketing platform. Receives your email address, name, and order data to send marketing communications and transactional emails. Omnisend Privacy Policy
• Triple Whale — analytics and attribution platform. Receives order and traffic data to help us understand marketing performance. Triple Whale Privacy Policy
• Judge.me — product reviews platform. Receives your name, email address, and order data to send review request emails after purchase. Judge.me Privacy Policy
• ParcelWill — order tracking. Receives your order and shipping data to provide shipment tracking updates. ParcelWill Privacy Policy
• Meta Platforms, Inc. (Facebook) — we use the Meta Pixel to track conversions and serve advertising on Facebook and Instagram. Meta receives browsing and purchase event data through this pixel. See the Behavioral Advertising section below for opt-out options.

We may also disclose your information if required to do so by law, legal process, or a government authority, or to protect the rights, property, or safety of Ancestral Outdoors, our customers, or others.

We do not sell your personal information to third parties.

Behavioral Advertising

We use your personal information to serve you targeted advertising that may be relevant to your interests. This is done through the following services:

• Google Analytics — tracks Site usage and helps us understand visitor behavior. You can opt out of Google Analytics across all sites using the Google Analytics Opt-out Browser Add-on.
• Meta Platforms, Inc. (Facebook Pixel) — tracks conversions and enables retargeting advertising on Facebook and Instagram. You can opt out of interest-based advertising from Meta through your Facebook Ad Settings.

You can also opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal or the Your Online Choices tool (for EEA residents).

Additionally, you can opt out of targeted advertising in your browser by enabling the "Limit Ad Tracking" setting on mobile devices or by adjusting preferences in your browser settings.

Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. This includes using HTTPS encryption for data transmitted through the Site and working only with processors who maintain their own security standards.

However, no method of transmission over the internet and no method of electronic storage is 100% secure. We cannot guarantee absolute security, and we encourage you to take precautions with your own account credentials and online information.

Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. If you request that we delete your data, we will honor that request subject to the following:

• Order records may be retained for as long as required by applicable tax, accounting, and legal obligations (typically 7 years in the United States).
• Information we are legally required to retain will not be deleted on request, but we will restrict its use to compliance purposes only.

To request deletion of your data, contact us at mayday@ancestraloutdoors.com.

Minors

This Site is not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe we have inadvertently collected information from someone under 18, please contact us at mayday@ancestraloutdoors.com and we will delete it promptly.

Your Rights — GDPR (EEA Residents)

If you are located in the European Economic Area (EEA), you have the following rights with respect to your personal data under the General Data Protection Regulation (GDPR):

• Right of access — you have the right to request a copy of the personal data we hold about you.
• Right to data portability — you have the right to receive your personal data in a structured, commonly used, machine-readable format.
• Right to rectification — you have the right to request correction of inaccurate or incomplete personal data.
• Right to erasure — you have the right to request that we delete your personal data, subject to legal retention obligations.
• Right to restrict processing — you have the right to request that we limit how we use your data in certain circumstances.
• Right to object — you have the right to object to our processing of your personal data where we rely on legitimate interests as our legal basis, including profiling and automated decision-making.
• Right to withdraw consent — where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, contact us at mayday@ancestraloutdoors.com. We will respond within 30 days. You also have the right to lodge a complaint with your local data protection authority.

Our legal bases for processing your personal data are: contract performance (processing orders), legitimate interests (analytics, fraud prevention), and consent (marketing communications).

Your Rights — CCPA (California Residents)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you the following rights:

• Right to know — you have the right to request disclosure of the categories and specific pieces of personal information we have collected about you, the sources, the purposes for collection, and the categories of third parties with whom we share it.
• Right to data portability — you have the right to receive your personal information in a portable format.
• Right to correct — you have the right to request correction of inaccurate personal information.
• Right to delete — you have the right to request deletion of your personal information, subject to certain exceptions.
• Right to opt out of the sale or sharing of personal information — we do not sell your personal information. However, our use of advertising pixels (such as Meta Pixel) may constitute "sharing" under the CCPA. To opt out, email us at mayday@ancestraloutdoors.com or see the opt-out options in the Behavioral Advertising section above.
• Right to non-discrimination — we will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights, contact us at mayday@ancestraloutdoors.com with the subject line "California Privacy Request." We will verify your identity before processing your request.

Authorized agents: You may designate an authorized agent to submit a request on your behalf. We may require written proof of the agent's authorization and will verify your identity directly with you before processing the request.

We do not sell personal information as defined by the CCPA. We have not sold personal information in the preceding 12 months.

Cookies

Cookies are small text files stored on your device when you visit a website. We use cookies to keep the Site functioning correctly and to understand how visitors interact with it.

You can control or disable cookies through your browser settings. Note that disabling certain cookies may affect the functionality of the Site (for example, your shopping cart may not work correctly). For guidance on managing cookies in your browser, visit allaboutcookies.org.

Do Not Track

Some browsers include a "Do Not Track" (DNT) setting that sends a signal to websites requesting that your browsing not be tracked. There is currently no consistent industry standard for how websites should respond to DNT signals. We do not alter our data collection or use practices in response to DNT signals at this time.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. Your continued use of the Site after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.

Contact

If you have questions, concerns, or requests related to this Privacy Policy or how we handle your personal data, reach out directly:

Ecom Dynamics LLC (operator of Ancestral Outdoors)
Email: mayday@ancestraloutdoors.com
Mailing address: 7345 W Sand Lake Road STE 210 Office 5653, Orlando, FL 32819

We aim to respond to all privacy-related inquiries within 5 business days.